IN2 received the award for innovations that have improved the sales, profitability, efficiency and reputation of retail, distributor and manufacturing companies at FMCG sector.
At the Golden Basket Award 2018, held last night at the Westin Hotel in Zagreb, the best projects in the retail and consumer goods sectors for 2017 were announced. IN2 received the award for Technology Supplier of the Year – for innovations that have improved the sales, profitability, efficiency and reputation of retail, distributor and manufacturing companies at FMCG sector. This is the second Golden Basket for IN2, and this time our company was awarded for the IN2 TMA – solution for the management of marketing budgets and sales activities.
The IN2 TMA solution has been successfully implemented in Atlantic Group, within the wider project called Marketing expenses management. This implementation has become a benchmark for all Atlantic Group’s distribution companies in other countries because it has increased the transparency of information and efficiency of data processing. IN2 TMA project team wishes to thank Atlantic Group for excellent cooperation on this project and for assistance it has provided in preparation for the Golden Basket competition.
The Golden Basket Award has paid special attention to the quality of investments, the number of new sales facilities and the number of new jobs created, the investment in production facilities, the value of the acquisition and the overall contribution to the sector by creating added value for the market and consumers.
The Golden Basket is awarded in six different categories by a specialized magazine for retail and FMCG industry, Ja Trgovac.
The ceremony was held under the patronage of the President of the Republic of Croatia Kolinda Grabar Kitarović and the Ministry of Economy, Entrepreneurship and Crafts.